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What
is Targeted Response Training?
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In a nut shell, it's a process that ensures both purchasers, deliverers and delegates on a team build or leadership programme with Command UK understand clearly what the training programme is there to achieve - an improvement for the customer! |
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Developing
a Strategy not costing you money!
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Right at the planning and commissioning stage, we work with you to identify a clear goal that must be linked to a customer improvement. This might be an internal customer, but even here it should be linked to an external customer - to the people who pay your wages! From this we develop with you a strategy to ensure the benefit is delivered! This is the essence of targeted response training. It's not about the training or about the skills of the delegates it's all about adding value to your customers. Training on it's own is just an overhead - a cost. Developing improvements for your customers is an investment.
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Targeted
Response Training - not just words
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The training sets out do deliver a measurable improvement for your customer (the target) and the outcome of the development will be a change in that customer's perception or satisfaction levels (the response). To facilitate this, we challenge the team or leader to change something in terms of what they know, the skills they use and their attitude to deliver improvements to your customer (the training). Your leaders and teams are focused upon critical behaviour& attitudinal shifts but these changes alone is not the goal of the programme. We measure your delegates' ability to delight your customers at the start, train them in targeted knowledge, skills and attitudes to deliver the strategy we have agreed with you for customer improvement. Then we measure them again afterwards. - we remain focused and we keep your team focused on one goal only - improvement to the customer. It's not rocket science, but amazingly, very few companies do this well and even fewer training providers stick around to see the job through. |
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The
training that isn't training!
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Training using Target Response Training techniques isn't training at all! A team development event using Targeted Response Training is a strategy workshop. Any team building that occurs is completely incidental, but no less valuable for it. The expectation of the event is however completely different. We are not interested in how wonderful you are, we don't care how well you work together. We are even less concerned with what you know or what you have already achieved. We care about one thing only - Does your customer think your exceptional? What do you do with what you know, how do you leverage your experience? How do you exploit great products or service to ensure your customer is your total concern. With TRT, your team will have identified goals and developed a strategy for achieving this. Job done you might think -wrong we would say! All activities, communications and decisions will keep coming back to the agreed goal of customer improvement. Everything else is irrelevant. Your delegates' performance will be monitored and reviewed against the goal. At the end of the event, your team will conduct an assessment against the goals and provide a structure for future reinforcement and further development. Again job not finished! How then do you know when you have an investment rather than an overhead? When your customers tell you!
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Commitment
to see it through
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Targeted Response Training drive these three concepts hard, to enable your teams and leaders to deliver on your goal of customer improvement.
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What
are you really after?
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At the end of the day, organisations that purchase team builds, aren't really after a team building event any more than organisations that purchase training are really after training! What you are really after is a change and development in performance and results of your teams and leaders - that's where Targeted Response Training from Command UK can deliver with you. We demand so much more from our clients than a simple short term 'feel good' factor at the end of the course. So should you! |
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